Former Chicago Bears Coach Mike Ditka Named New Spokesman for Al’s Beef and Nancy’s Pizza in Chicago

CHICAGO, IL — Legendary Chicago Bears coach, Mike Ditka, has been named the new spokesman for Al’s Beef and Nancy’s Pizza in Chicago. Ditka was introduced Tuesday, May 13, at the site of a new Al’s Beef location at 234 S. Wabash Street in Chicago, Illinois. Chicago Franchise Systems, a Mokena-based company that owns the restaurants, told the media that they are employing Ditka as part of its expansion plans.

According to a press release, Ditka will support the two brands’ 47 total combined locations across the country, while helping scout new locations for opening franchises in key sports markets. Ditka is the first official spokesperson for the two restaurant brands as they ramp up for nationwide expansion and launch new menu items, branding and store designs set to roll out this year. He will be incorporated into many efforts for both brands, including new branding at the store level, advertising, public relations and marketing efforts.

“He’s a big fan of ours, he loves our food,” said Dave Howey, president of Chicago Franchise Systems. “He’s a good face to put on our brand, especially as we move outside of Chicago. It kind of gives it an endorsement that says this is something to try.” “I’m happily surprised that he has enough confidence in us, and willingness to help us expand, because he is a believer in our product … he knows food and I’m really proud of it. I think it’s great.”

Watch Mike Ditka Documentary video discussing his NFL career

Mike Ditka coached the Chicago Bears for eleven years and New Orleans Saints for three. He was awarded NFL Coach of the Year in 1985 and 1988 by the Associated Press. Ditka and Tom Flores are the only two people to win an NFL title as a player, an assistant coach and a head coach. Ditka was the only individual to participate in both of the last two Chicago Bears’ championships, as a player in 1963 and as head coach in 1985. If you would like to book athletes like Mike Ditka for a speaking engagement, autograph signing, endorsement or special event, contact Mike Ditka’s booking agent for appearance and speaker fees at Sports Speakers 360. For booking agent and appearance fee information on how to hire Chicago Bears players for appearances, call 1.855.303.5450.

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