FoxSports Chooses St Jude as Charity for NFL 2010 Season

MEMPHIS, TN.- FoxSports has chosen St Jude, known for its cancer research, as the charity for the NFL 2010 Season and will promote the children’s hospital throughout the entire NFL season. FoxSports NFL broadcasters Howie Long, Terry Bradshaw, Troy Aikman and Jimmy Johnson felt privileged to recently visit St Jude Hospital to meet some of the patients.

During the two day trip to St Jude, the FoxSports crew recorded commercials that will run before and after football games this season on FOX. The children were excited and thrilled, but the ex-football players said it was the children that made the biggest impression.

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Has Tiger Woods Hurt The Athlete Endorsement Market?

I’ve read on more than one occasion since the Tiger Woods story broke last month that the endorsement market for all athletes will suffer as a result of his indiscretions. The thinking goes that if companies can’t trust someone like Tiger, who for years had the cleanest image among all athletes, who can they trust?

I don’t agree with this assessment. There’s an inherent risk whenever a company utilizes an athlete. He could get hurt, traded, arrested or, in the case of Tiger, caught with his pants down. Athletes have been endorsing products for close to 100 years and will continue to do so. ... Read More

NFL Player Careers Take Off After Retirement

In the past for many football players, once their playing careers ended, they no longer had a way to stay involved with the game. Sure, some would go onto coaching or front-office positions, but the majority would have to get a “real” job and start a new career.

With the explosion of the NFL’s popularity and the continued growth of cable tv, many players are starting to pursuit broadcasting careers. There have always been broadcasting opportunities for a small number of former players such as Don Meredith and Frank Gifford, but the number of opportunities today is what makes a second career in broadcasting a viable option. ... Read More